Hugo Garduño Ortega is the CEO of Verqor, an AgriFinTech startup focused on reviving the agricultural sector in Mexico. Hugo explains why Mexican farmers are in a financial rut and how Verqor is making a difference. Hugo also expresses his thoughts on the undeniable benefits of social enterprises. Can we call it a “win-win-win economy”?
Hugo Garduño Ortega is the CEO of Verqor, an AgriFinTech startup focused on reviving the agricultural sector in Mexico. Hugo explains why Mexican farmers are in a financial rut and how Verqor is making a difference. Hugo also expresses his thoughts on the undeniable benefits of social enterprises. Can we call it a “win-win-win economy”?
Timestamps:
00:00 Intro
02:16 Why is Agro in LATAM Stagnant?
08:17 Helping Family Farms Compete
11:11 Agro Growth Potential in LATAM
14:33 Classism Obstacles
16:13 How Does Verqor Work?
21:18 Cashflow and Teamwork
23:25 Social Enterprises are the Future
24:49 Persistence and Internal Motivation
26:57 How to Contact Hugo
Contact Hugo on LinkedIn, Instagram, Twitter
or on Verqor's website
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